Published on: Jul 18, 2025
Author: Klear Studio
How to Write the Perfect 'About' Page for Your Small Business Website
How to Write the Perfect 'About' Page for Your Small Business Website
Most small businesses treat the About page as an afterthought.
But done right, it can be one of your most powerful tools for building trust and connection.
In 2025, users expect more than just a history of your company. They want to know who you are, why you care, and whether they can trust you.
Here’s how to write an About page that actually works.
🧠 1. Know What the Page Is Really For
Your About page isn’t just about you — it’s about building trust with your potential client.
It's your chance to answer:
- Who are you?
- What do you do?
- Why does it matter to me (the visitor)?
- Why should I trust you?
✍️ 2. Keep It Clear and Conversational
Write like a human. Avoid corporate jargon or long-winded bios.
A simple structure can go a long way:
- Intro paragraph – what you do and who you help
- Backstory – how you got started
- Your mission/values – what drives your work
- The human side – your team, personality, or “why”
- Call to action – where the visitor should go next
🧩 3. Make It Visual
Text is important, but people also want to see you.
Use:
- A photo of you or your team
- Behind-the-scenes images
- Branded visuals or icons
- Timeline graphics or short videos (optional)
Images build emotional connection faster than text.
🔍 4. Optimize It for SEO (Without Making It Awkward)
Include keywords naturally — especially your role and location.
Examples:
- “I’m a web designer based in [City Name]”
- “We build fast, SEO-friendly websites for small businesses”
Don’t overdo it — focus on readability first.
✅ 5. End With a Call to Action
Don’t let the user get stuck at the bottom of the page.
Guide them forward with something like:
- “Ready to get started? Let’s talk.”
- “See our latest projects →”
- “Check out our services →”
Make it clear what the next step is.
Final Thoughts
Your About page is your chance to make a personal connection — before a single email is exchanged. When it's clear, honest, and purpose-driven, it builds trust and motivates action.
Need help writing or designing a page that reflects your brand? Let’s talk.
